Andrew has been invaluable in helping us sharpen our strategy and tell our story clearly. He takes complex technical ideas and turns them into compelling, commercially strong narratives that resonate with customers and investors. A true strategic partner.

Andrew has been an invaluable sounding board. Even with my experience, having another set of eyes with decades of practical, company-building know-how behind me has strengthened our thinking and sharpened our message. His thought leadership brings clarity and confidence at exactly the right moments.

Andrew helped us turn deep thinking into durable market language. What started as thought leadership evolved into a messaging framework that gives meshIQ a clearer, more authoritative way to explain the tangible value customers derive from our platform. The result is not just better content, but a stronger, more consistent narrative that aligns marketing, sales, and executive conversations.

I worked with Andrew for three years across EMEA, and he is one of the strongest enterprise sellers and strategists I’ve encountered. His deeply customer-centric approach, combined with market insight, technical depth, and clear storytelling, has strongly influenced my own thinking as a founder. Andrew has helped multiple ScaleX portfolio companies develop thought leadership that clearly communicates value, and I wholeheartedly recommend working with him. 

Andrew has a unique ability to turn complex observability ideas into clear, compelling narratives. The Ask The Lake Series was a great example of this, sparking meaningful discussion within and beyond the Parseable community. I value our ongoing dialogue and look forward to deeper collaboration in the future.

I’ve known Andrew since his time at Smarts and later worked closely with him at IdentityPlus. His guidance has been  instrumental in accelerating our strategy, sharpening our messaging, and shaping both our go-to-market approach and product roadmap. Andrew has a rare ability to translate deep technical complexity into clear, authoritative narratives that drive real market impact. I would highly recommend him to any company looking to strengthen positioning and improve market effectiveness. 

I’ve worked with and partnered with Andrew across multiple startups for over 25 years. He brings deep enterprise software expertise and a rare ability to cut through operational complexity to shape clear, executable strategy. Through his work on go-to-market, messaging, and storytelling, he has helped teams position themselves as credible thought leaders and communicate with far greater confidence. I would strongly recommend Andrew to any founder building and scaling a technology company. 

I’ve worked with Andrew at Smarts and Turbonomic, but our collaboration more recently was particularly impactful. Andrew has a rare ability to step back from the technology and ask the right questions about buyer intent, market timing, and why a problem truly matters. He brings the buyer’s perspective into complex technical discussions, strengthening positioning and helping teams communicate value with far greater clarity and credibility. I can’t think of a better person to have on a go-to-market team. 

I’ve had the pleasure of working with Andrew at both Opalis and Turbonomic. His strategic thinking and ability to translate complex ideas into clear, compelling messaging have consistently driven meaningful business impact, particularly across go-to-market strategy and product positioning. Andrew’s guidance and practical insight have been invaluable, and I would highly recommend him to any company looking to sharpen their messaging and drive growth. 

Andrew Andrew brought clarity and structure to how we introduced OtterMon AI through his Observability 2025 series. He didn’t just help us publish an article; he helped us articulate why our approach matters now, how it differs from incumbent thinking, and how buyers should evaluate it. That work has continued to influence how we talk to customers, partners, and investors, well beyond the initial announcement.

Andrew brings clarity without disruption. Through a true partnership, he helped us identify gaps, refine how we articulate ModYu’s value, and strengthen alignment across the business. This has elevated the confidence and precision with which we engage customers, partners, and investors.

I have known Andrew for over 20 years and have worked with him both as a colleague and as a client. His deep understanding of how to establish true product-market fit sets him apart, combined with a relentless focus on discovering why customers should genuinely care. Andrew is widely respected as a strategic seller and advisor who consistently brings clarity, rigor, and impact to every engagement. 

Andrew has a rare ability to translate complex technical capabilities into clear, compelling business outcomes, grounded in deep empathy for the end user. His messaging and positioning consistently stand out, shaped by decades of real-world experience creating value for customers and investors. Partnering with Andrew is highly collaborative and insight-led, focused on delivering shared results that genuinely support and delight clients.