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Why Breakthrough Moments Exists
I’ve seen great products miss revenue targets, not because they lacked capability,
but because their value didn’t survive the journey from product to buyer decision.

ANDREW
MALLABAND
FOUNDER | BREAKTHROUGH MOMENTS
I’ve spent decades helping technology companies grow, from early-stage ventures to global organisations.
Across every role, one pattern repeated: when value isn’t clear, consistent, and provable in content and conversations, revenue suffers - no matter how strong the product is.
That’s the problem I focus on solving.

Breakthrough Moments
exists to close that gap.

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![[Original size] Breakthrough_edited.png](https://static.wixstatic.com/media/4ad80b_34599a8d10da4fb4b5b83ee25ce3b6bc~mv2.png/v1/fill/w_980,h_490,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BOriginal%20size%5D%20Breakthrough_edited.png)