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How We Work
We bring engineering discipline to storytelling, treating it as the way value moves through a business, internally and externally.
Our work turns customer and market insight into structure, then keeps it aligned across teams through continuous feedback.
Move from clarity to execution in days, not months.
What would it mean if you could validate your message, publish aligned content, and brief your teams
all within the same week?
From Insight to Execution
Research
Assemble existing artefacts and processes to understand how value actually moves through the organisation today.
Framework
Translate insight into a shared narrative foundation that aligns teams, decisions, and messages around what matters.
Content Factory
Turn the shared narrative into high-leverage content that reinforces value across web, sales, and investors.
Living System
Keep the story system aligned through continuous feedback, so value holds as the business evolves.
What This Produces
Our work produces clear, reusable artefacts that guide focus, execution, and growth - across strategy, sales, marketing, and deals.
Strategic Focus
Clear ICP definition, industry and segment prioritisation, and persona clarity - so teams know where to focus and where not to.
Market & Competitive Clarity
Competitive framing grounded in how buyers actually compare options, with differentiation tied to outcomes rather than features.
Value Drivers That Matter
Value drivers aligned to executive priorities and big-ticket decisions, expressed in language that holds up in board, investor, and procurement conversations.
Discovery & Engagement Guides
Structured discovery and engagement frameworks that guide sales and marketing conversations from first contact through deal progression.
Content & Enablement
Thought leadership, content, and sales enablement built from the same narrative foundation, reinforcing rather than reinterpreting the story.
Deal & Pipeline Insight
Deal-level narrative analysis that highlights where value is landing, where it’s missing, and what needs to change for momentum to return.
